The idea for SoftwareAssociates was born early 2001 and in several stages realized in 2008. The next steps planned in the evolution of SoftwareAssociates will be to get representation in the US, Middle East and Africa.

 We believe in creating a group of companies out of previously separate entities that use each other’s access to know-how, resources, customer base and ideas. In this way economy-of-scale can be achieved and better results will be produced.

 We believe that once you have succeeded in a specific market it’s better to internationalize that product or service, instead of trying to branch out. Although also internationalization has it’s challenges, at least you understand the basic needs and the way to get a (commercial) message across.

The global structure of SoftwareAssociates and it’s portfolio companies allows us to utilize already available resources in several cuntries, thus providing an easier entrance.

 In addition to capital, SoftwareAssociates provides a full range of resources to infuse start-ups and start troughs with the support they need to rapidly introduce innovative products and services. Resources include office space and the accompanying office services, development and technology, product and graphic design, marketing, financial advice, human resources, competitive research, legal, accounting and business development support and services. In addition, SoftwareAssociates provides advice on strategy, branding and corporate structure.